A VISIONARY project that has transformed an Easter Ross town into an outdoor art gallery enjoyed by hundreds of thousands of visitors is poised to become an even bigger tourist attraction in the burgeoning NC500 and ocean liner scene cruising.
Invergordon, dubbed the Wall Town of the Highlands, took the bold step of transforming many of its main outdoor spaces 20 years ago.
His wall trail is now promoted as a must on the NC500 which has been credited with boosting the Highlands economy to the tune of over £22million a year.
And the Port of Cromarty Firth is expecting 115 cruise liners carrying around 200,000 passengers to call at Invergordon this year.
Now, a new app that helps bring the plethora of professionally painted murals to life has launched as a new attraction to encourage visitors from near and far to linger longer.
The guided tour app, featuring local residents and artists who bring the murals to life, is free to download with an option to donate through Just Giving to help maintain the trail and future projects.
Sonny Rhind of Invergordon Off the Wall said: “The new app really brings the murals to life with the people involved talking about the creation of the mural trail and all the community involvement. There are lots of special features and you can share your journey around the murals with friends on social media We really hope you visit Invergordon, the mural town of the Highlands, and enjoy visiting our amazing outdoor art gallery!”
It’s possible to watch artists paint and describe their work in video clips and, at the museum, experience how the wall panels looked through the magic of your smartphone.
Souvenir photo frames allow visitors to become a member of the lifeboat crew, drum major or chief of post.
The trail runs from Invergordon station up the High Street to the museum and is easily accessible from the port. The whole route allows 60 to 90 minutes.
Jim Campbell, President of Invergordon Off the Wall, said: “It has been an absolute pleasure to be part of this group from the beginning of our journey to the present day. It’s so rewarding to see the Wall Trail with a brand new app. to guide our visitors along the trail. I thank the late Marion Rhind, all of our members over the years, and Helen Kermode for their contributions and hard work.
Murals include The Long Goodbye, featuring local Seaforth Highlanders during World War II; the heritage of the Firth and one representing the city’s lifeboat heritage.
Invergordon Off the Wall is looking for suitable new directors and volunteers. If you, or someone you know who lives in the area, is interested, ask them to contact us at [email protected]
Download the app at invergordonoffthewall.org.uk